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How to Cold-Call and Get Results

@LexieLue76 and I have been twittering, about #whatareyouafraidof.

She and I totally share the same fear of not having the courage to call up new clients, job prospects, whatever,  in order to get the “YES” we need.

I found this article: Cold Calling Tips which is kind of long, but here is the major take home lesson in what it says:

  • When you cold-call, don’t think you are making the sale. Just make an appointment—a chance to make the sale.

That’s it, that’s main thing to remember!

When I cold call, I almost always lead with the question:

  • What is your greatest challenge in life or in business right now?

That immediately makes the conversation about them, which massages their ego, and makes them want to hear what you have to say.

The article above, goes on to say how important research and audience etc. etc. But, honestly, how much time should you spend researching a cold-call that when you have hundreds to make in a week? Well, that’s up for debate.

My solution is to rely on intuition. It’s a woman’s strength really…Listen closely and then just talk to them warmly. The results will be good. I promise.

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